The Art and Science of Making a Good Presentation

If we go to a job interview, we make sure that we are neatly dressed so that we make a good impression. Similarly, a good presentation of your writing and yourself will make a huge difference to the chances of you getting a contract with a publisher, so let’s explore what you will need to do.

  • It is a good idea to find out as much as you can about your chosen publisher. This would include searches in Linked In, other social media to see what they post and what genres they prefer, and the specific focus of their publishing endeavor. For example if they are academic publishers and you have children’s books, applying to them would be pointless.
  • Do have a look at the website to find out what the criteria are; such as do they consider unsolicited manuscripts? Some publishers prefer to work with literary agents, while others are open to free submission.
  • Include a comprehensive personal biography. Mention any previously published work and if it is still in print. List your personal achievements as well, such as any literary prizes you may have won. Mention also any associations where you may be active, such as writers’ groups, or professional groups. You do this to establish your capability in your particular field.
  • Put forward your marketing plans for your book. If you are a non-fiction writer do you have established media exposure such as a You Tube channel, a blog or website? Are you planning any public lectures or workshops? Are you a member of any online group/s where you would be allowed to speak about your life’s work and your book?
  • Include a précis of your manuscript and your reasons for writing it. If you choose to submit selected chapters only then you should mention the overall word count.

All the above actions and ideas will help a publisher to make a decision to commit to publishing your masterpiece. My experience with submissions is that very few writers go to the trouble of working on a good presentation. Those that do that will make a big impression on the publisher.

We should not forget that a publisher’s job is to publish and this does not include marketing. Most publishers do offer marketing packages at a range of fees.

The author is by far the best ambassador for their book, so an enthusiastic and credentialed author can make the publishing decision easy.

1 Comment

Filed under Consultancy, Getting published, marketing tips

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