Vanity, vanity, all is Vanity

Vanity Publishers perform a service for money where they will produce your book professionally. They usually deliver a professional quality product, but it can be quite expensive. The downside of this is that there is no Gatekeeper for the quality of content. Essentially, if you can pay the money then you qualify.  Standards are low because the author takes on all the financial risks.

There are no good prospects of sales because the market tends to be flooded with low-quality books and traditional booksellers usually refuse to buy titles from these ‘publishers’. Contributing to this is self-published books (covered in more detail in the next blog).

The open gates policy of Vanity and self-publishers has led to a veritable flood of titles being published. At the last count more than a million titles a year are published in the English language alone. It becomes very difficult to get noticed in such a crowded marketplace. Good marketing becomes essential.

The deals on offer vary quite a lot, so one has to look at the contract to see the details. Vanity publishers are poorly thought of in the book world, because of their open-door policy with no gatekeeper.

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Filed under Consultancy, Getting published

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