A new level of desperation in bookstores?

We have known for some time that bookstores are struggling, but the latest two developments at Exclusive Books (South Africa’s biggest and most prestigious book chain) smack of a new level of either desperation or at least a change of tack from selling books. Let me explain.

Firstly, an edict has gone out from the owner that all book purchases (even of one book) now have to be approved by head office. It seems like they no longer trust the managers to buy even on sale or return. This is likely to work out in practice that an approved list will be developed which will include only books from the most popular authors and the two or three biggest publishing houses. This will exclude orders to all the smaller and independent publishers like ourselves.

This sounds like the death knell to smaller publishers, but in fact we have been working on what are known as special sales (non book store sales) for some time now and have become less dependent on book shops. Our main motivation was the wafer thin or non-existent profit margin in bookstore sales what with the high discounts (47.5% + 2.5% payment discount) demanded, the costs of courier delivery and the returns. It is sad to see them go, but in the end no loss to us.

Secondly, the owner of Exclusive Books has (or will shortly) establish a Tapas Bar as part of his flagship store (Hyde Park in Johannesburg). A Tapas Bar to add food to the mix . Personally I can’t see how this will bring in readers. Still it may be a profit center which will compensate for the losses in the bookstore. Good luck to him!

Advertisements

Leave a comment

Filed under Getting published, marketing tips, Uncategorized

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s